Strategic planning is a systematic process undertaken by organizations to envision their future and develop the necessary procedures and operations to achieve that future. This process involves setting goals, determining actions to achieve the goals, and mobilizing resources to execute the actions. Strategic planning is not limited to businesses but can be applied to any organization, including non-profits and governmental bodies. The purpose of strategic planning is to ensure that all members of an organization are working towards common goals, establish agreement around intended outcomes/results, and assess and adjust the organization's direction in response to a changing environment.
According to resources like New Horizon, strategic planning involves a thorough analysis of the internal and external environments, which includes an assessment of strengths, weaknesses, opportunities, and threats (SWOT analysis). This analysis helps in understanding the competitive landscape and identifying strategic priorities. Moreover, strategic planning is not a one-time event but a continuous process that requires regular reviews and updates to remain relevant and effective in achieving the organization's long-term objectives. By aligning the organization's mission and vision with its strategic goals, organizations can improve decision-making and foster innovation and growth.








